I’m excited to share my experience at the Put on Red and Attack Chanel launch event. On Friday, March 2, 2018, I had the pleasure of attending and capturing moments at the Chanel Beauty House in Los Angeles, Ca. The event was an interactive beauty space that featured eight individual rooms, and each room was a different theme distinct enough for me to capture some fantastic moments.
Create With Colour was the first room I visited, and in the room, we were able to create our flat lays with just about every Chanel product you could think of. There were Chanel shopping bags, lip colors, skincare products, perfumes, makeup brushes, and the list goes on. I created my first name initial “F” using lip-gloss and lipstick that I placed in a Chanel tray, accompanied by Coco Chanel perfume and eyeshadow.
Dare In Neutral was a realistic bar where the bartender poured us faux Chanel No. 5 drinks from an enlarged Chanel bottle, while bar guests were able to play a round of Jax on a Chanel branded Jax table. The “bartender” was very patient, as it seemed like every girl attending wanted to take a shot of him serving an exclusive pour from the enlarged Chanel No. 5 perfume bottle.
Rebel In Red was a fun room where all of the lip products were laid out for guest to test out, and the shades were endless. Chanel has been known for their signature red lip, and at this event, every red shade in their makeup collections was present. I was able to find the perfect signature red lip, which was the Darling Red from the ROUGE DOUBLE INTENSITÉ line, was just the right color for me. The double-sided liquid application is a long-lasting full coverage shade on one end that smoothly glides on and dries quickly.
I applied the slightest bit to my lips and the color pay off was greatly pigmented and oh so vibrant, the other end comes with a glossy lip shine that glides on smoothly without a sticky feel. The lipstick lasted all day even after chowing down a grilled chicken sandwich and sipping on a milkshake. Let's just say this is my new favorite red lip (Sorry Fenty Beauty Stunna Lip Paint). The room also highlighted a photo booth where you could take a photograph of your lips. Afterward, your lips were projected to an on-screen collage in the room.
*Photo taken at the main entrance.
The Garden, unfortunately, was closed due to the rain, but I’m sure whatever was in the Garden was amazing.
Provoke With Pink was a room where you could kick back for just a bit on a plush white canopy bed, with a built-in mirror above the bed that read “Provoke In Pink.” There was also large Chanel shopping bags, not sure the purpose of the bag but I’m assuming it gave the allusion that you might have needed to take a nap after all of the shopping at Chanel, or at least that’s what I imagine when I saw a bed and shopping bags.
Inspire In Berry was a beauty room where you could receive a mini makeover by a Chanel make-up artist, and test some of the Chanel’s newest makeup products. This seemed to be the most popular room so it was a bit crowded and I didn’t spend much time in there.
*Taken in the swing into colour room.
Declare With Coral was a gorgeous powder room with Chanel logo towels, an interactive mirror you could write on and a to-die-for porcelain tub filled with pearls. Laced with pearls that day, it only fitted that I captured a unique moment in this room.
Swing Into Colour was my favorite of all the rooms. There was a pink swing in the shape of a Boy Chanel handbag, how clever! There was a photographer present who took four photographs per guest, the photo was then turned into a gif, and the best photo was printed out as a take-home gift.
Overall, the #WeLoveCoco launch was a great way to bring awareness to the new lip colors. In addition to highlighting the new releases, this event was a great way to get inspired, while unleashing creativity and getting to know more about the iconic established Chanel brand. I had such a fantastic time, and I am excited I had a chance to visit the Chanel Beauty House.